Dawn Thibodeaux | Style Strategist. Confidence Architect. Purpose Dresser.

For over 30 years, Dawn Thibodeaux has been the go-to expert behind powerful transformations in women’s lives. From executives at companies like Delta, Honeywell, McDonald’s, and Banana Republic, to everyday women looking for a fresh start, Dawn is who people call when it’s time for real change. Her secret? Teaching people how to use what she calls “The Power of Clothing and Personal Packaging™”—using your image as a tool to work for you, not against you.

She’s more than just a stylist—Dawn is a confidence coach in disguise. She’s helped more than 30,000 people find their style, their voice, and their confidence by showing them how to match how they look on the outside with who they are on the inside. Her approach combines fashion, psychology, and purpose to turn getting dressed into something way more powerful than just picking out an outfit.

But Dawn’s polished presence wasn’t handed to her—it was built through tough seasons. Her personal journey is what shaped her heart and gives her the compassion she brings to every client.

She’s also the founder of DawnToday, which helps women who are going through life changes. Through clothing, accessories, and one-on-one coaching, DawnToday gives women the tools to build their confidence, improve how they show up in the world, and step into new opportunities. Everything is provided at no cost to women who qualify—and it’s all made possible through the success of Dawn’s for-profit work with companies and private clients.

Dawn is the author of The Power of Clothing and Personal Packaging, a game-changing book that flips the idea of fashion on its head. For her, style isn’t about vanity—it’s about visibility, value, and owning your story. She believes what you wear speaks before you do, and when done with intention, it can open doors, shift mindsets, and change your life.

Today, Dawn works with business owners, professionals, and anyone who’s ready to get out of the background and step fully into who they are. Whether through her coaching, speaking, consulting, or nonprofit work, her mission stays the same: to help people who feel overlooked become unforgettable.