“Her presence, presentation, and purpose made a measurable impact.”

“With 22 years in fashion merchandising and styling, I've seen many events, but Dawn's stands out. What began as a customer interaction turned into a transformative two-day event for our store. Dawn’s presentation on ‘The Power of Clothing’ was captivating and insightful. She styled pieces from our current collection in a way that empowered the attendees rather than pressuring them.

— Angela White, General Manager – Banana Republic, Mall of America

“Dawn’s message feels like it’s coming from a trusted friend—empowering and impactful.”

— Audrie Brooks, Sales Associate, Stylist & Healthcare Professional

“Dawn’s event was a game-changer. Her presence was powerful, her presentation fun and insightful, and her message truly uplifting. I bought her book on the spot. I left feeling inspired, educated, and energized—just like everyone else in the room. Don’t miss the chance to attend one of her events.”

— Olga, Data Processing & Reporting

“I came to learn, connect, and grow—and I got all three. Dawn’s delivery was strong and her content unforgettable. The event reminded me that clothing is more than just fashion—it’s influence, confidence, and performance. She shows how personal packaging impacts perception, power, and potential.”

— Dawn Johnson, Educator & Former Gap Inc. Manager

“I felt seen. Stylish. Empowered. Like the best version of me.”

— Jacqueline, Edina, MN

“I used to dread getting dressed. Now? I love it. Dawn transformed my wardrobe with fast, specific advice. My closet is now filled with versatile pieces I love—and getting dressed is quick, easy, and fun. If you’re tired of feeling like you have nothing to wear, call Dawn.”

— Tiffany, Minneapolis, MN

“I was panicked about a formal event, but after one call with Dawn, I walked in confidently—and was literally turning heads. Five strangers complimented me that night. She helped me see the potential in what I already owned. It felt like talking to a stylish, supportive big sister. I will never get dressed the same way again.”

— A.C., Osseo, MN

“I used to rotate the same 3 outfits because I didn’t trust my choices. Dawn gave me that confidence. She showed me how to shop smart, organize wisely, and pull together looks that reflect my personality. She’s honest, sharp, and totally gets it.”

— D.H., Minneapolis, MN

“This book is fun, engaging, and deeply transformative. I found myself excited to see what would happen next while learning life-changing insights about style, confidence, and identity. It’s a powerful tool for any woman looking to embrace her true self and walk confidently into her purpose.”

— Lesly KJ, Los Angeles, CA

“Dawn’s book is incredible. I plowed through the first 200 pages in just a couple of days! I’m blown away by how much it has already impacted me and shifted my mindset around what I wear and how I package myself. THANK YOU to Dawn—and even more so to you—for sharing this with me! I already have a list of friends I want to share this message with.”

— Ashley

“I just finished reading your book—wow! It’s powerful, educational, creatively written, and truly beneficial. This is an amazing asset for anyone who reads it. You are incredibly talented in so many ways. Thank you for sharing your wisdom, insight, and experience!”

— Cathi, U.S. Bank